Cultural Values Drive Consumer Decisions

What do Starbucks, Taco Bell, and Target stores all have in common? They have all failed in new or emerging markets - Australia, UAE, and Canada. These failures were caused by missed cultural values, deeply affecting their bottom line and costing millions. Ethnographic business insights are crucial.

At Apricot, we believe in providing sound insights to local and foreign businesses through expert ethnographic solutions. Clients can engage Apricot for business insight services including:

• Ethnographic business insights

• SWOT analysis

• Financial analysis

• Business process improvement (Lean Six Sigma)

• Personal and business financial training