Championing the world’s unsung cultures through ethnography, media, and cross-cultural consulting.
Apricot provides ethnographic media services and business insights for your community, family, or business. We connect local cultures with you for unique solutions that work.
For over a century ethnographers have been discovering the riches of cultures across the globe and sharing them with a wider audience. Why not translate those riches into local products and solutions? We offer an approach that serves both local and foreign clients.
We offer a full set of media services including documentary videography, video editing, field recording, and heritage archiving that preserve and share local stories with the world. Let us help you tell your story.
Cultural values drive consumer decisions. Our ethnographic business insights for targeted markets can assist startups and corporations seeking to expand into new markets successfully by understanding the cultural values at play.
Locals should be at the center of their cultural vitality. We seek to put practical media tools in local hands—or train them in using the tools they already have. This facilitates both documenting existing culture and new creation moving forward.
People are at the center of our work. Peoples of all cultures deserve a chance for their voices to be heard and preserved, and to achieve their own goals. This is our aim. Our media products double as archival records of cultural and artistic practices. We offer workshops in an array of cultural and media disciplines. We engage the community with matters meaningful to them. Most of all, we seek to listen, and in this way learn how we can meaningfully champion cultures that remain unsung.
